Digital Daddy - Carrier in Digital Marketing

Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really inspiring, while many of them were a bit cringe-inducing.

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However, most of them had an objective – they were designed to make you aware of a product and try to influence you to buy it. Companies spend huge chunks of money for advertising and marketing their product – it’s their way to attract new customers and enlarge the customer pool. You might have already guessed that marketing is highly dependent on consumer trends. So, now, where does digital marketing come in here?

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Need for digital marketing

Try to recall the last time you actually sat before a television set for a prolonged period. Most of you may not remember it. That’s because, with the internet and easy streaming of TV shows, people have shifted from television sets to the Internet. With this change, companies have also shifted from traditional advertising to digital marketing – bringing advertisements to your mobile or computer screen.

However, since the internet is almost endless, digital marketing has to deal with a lot of skills and roles so that you can cut through the competition. It has become a very lucrative option and the demand of digital marketers is increasing.

Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles and with specific skill-sets to help with this purpose. Digital marketing is quite versatile and creative in nature. As a marketing professional.

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Digital Daddy - Digital Marketing | Logo Designing | Graphic Designing | Social Media             Promotions | (mydigitaldaddy.com)