In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.

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  • On average, the best times to post on Instagram across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m.
  • The best day to post on Instagram is Saturdays. The worst is on Mondays. However, when comparing B2C and B2B brands, the former report Saturdays as the best day while the latter say it’s Friday.
  • The worst times to post are:
    • 6 a.m. to 9 a.m.
    • 9 p.m. to 12 a.m.
    • 12 p.m. to 3 p.m.

One industry that reports a lot of success in the 12-3 p.m. time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post.

  • On average, the best times to post on Facebook across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m.
  • The best day to post on Instagram is Saturdays. The worst is on Mondays.
  • The worst times to post are:
    • 6 a.m. to 9 a.m.
    • 9 p.m. to 12 a.m.
    • 12 p.m. to 3 p.m.

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. to 12 p.m. as the best time to post on Facebook. In addition, 100% of marketers surveyed from travel and hospitality brands also chose this time frame.

Twitter

This text-based social media platform is known to draw early morning users who use the app to get their news and night owls looking to share their late-night thoughts.

However, the data suggests that the best time to reach users is the afternoon, between noon and 9 p.m.

  • 27% of marketers surveyed say 6 p.m. to 9 p.m. is the best time to post on the platform, followed by 3 p.m. to 6 p.m., then noon to 3 p.m.
  • Unlike Instagram and Facebook, Friday is the best day to post on the platform.
  • Worst times? Early morning. Specifically 6 a.m. to 12 p.m.

  • LinkedIn

    Roughly 28% of U.S. adults use LinkedIn to network and share their professional endeavors. It’s no surprise that it’s the only social platform to report a weekday as one of the top days to post.

    • Aim to post on LinkedIn between 6 - 9 p.m., 3 - 6 p.m., or 12 - 3 p.m.
    • The best day to post is Saturdays, Sundays, and Wednesdays.
    • The lowest-performing days are Mondays and Fridays.

    Pinterest

    • The best times to post on Pinterest are between 6 p.m. to 9 p.m.
    • The second most popular time is noon to 3 p.m., selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality.
    • 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.

    YouTube

    Over 80% of U.S. adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. So, how can you get the best reach on the platform? Let’s dive in.

    • Post between 6 p.m. and 9 p.m. (31%), 3 to 6 p.m., and noon to 3 p.m.
    • 25% of marketers surveyed recommend posting on Saturdays while 23% say Friday is the best day to post.
    • Monday through Wednesday are the worst days to post on the platform, along with early mornings from 6 a.m. to 9 a.m.

    The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. to 6 p.m.

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