What is digital marketing?

 Digital marketing 

Digital Marketing is part of marketing. suppose you want do your product marketing then how you will do that you can run ad on tv or newspaper also bill board ad or in website ad, even put your on youtube. You can do sponsorship on youtube, you can too distribute your pamphlet and many more ways so whenever you choose a channel digitally for marketing then that is known as Digital Marketing.


Digital Marketing is based on many thing. It has  SEO, SOCIAL MEDIA MARKETING, EMAIL MARKETING, GOOGLE ADWORDS etc. Digital Marketing has contain huge  power of marketing and these power makes your business in top of the world. In current world situation if you want grow your businesses you should do Digital Marketing.

Digital Channel

Digital channel  is a medium where you take your business digital wise or in other words  globalize. In digital marketing you can make your business globally, nationally, locally. When you use digital channel, you have your customer details,  there likes, there requirement etc.

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Digital channel means youtube ads, website promotion, so basically you can track people as how much of them are watching, which all TG are watching you which need you are able to fill and which not, percent of conversion is coming, how much of people is liking your  content and how much finding, Your market is just a waste of time and with this you can change fastly for example, i put a broad in expensive location and the costing comes is 2-3 lakhs per month and after few days you realized i invested in a wrong place and now you can't do anything. You have to pay for that, infect you need to be there at least for 6 months because you made a contract with them, but in digital marketing there is nothing like that you can experiment your market properly without investing much.

 You can ran a ad for two days and see if conversion is coming then you can proceed further or try something else and by this you will be able to have a solid market plan also there is one more advantage of Digital Marketing normally you put ad on a bill board and design a pamphlet and you don't know who one is receiving the pamphlets, what is reach. 

In traditional marketing there used to be a huge reach but you don't know if you target audience is receiving or not and how much you are getting a conversion by doing this and your marketing plan is getting successful or not you can't track your progress.

But in Digital Marketing you can track, suppose i had ran a ad on google ads. google ads means all the google partners. You see ad in youtube beside the video, you see ads on website, in google search engine all these are google ad parts.
 One of the interesting thing about Google AdWords is whenever you execute a marketing campaign then it will ask you about your target audience, which website they want to land, there age group, there likes, male or female and many more feature.
 If you didn't know about segmentation, targeting, position, need, want then it would be difficult to do Digital Marketing.
In our country there is a trend that there is a scope in Digital Marketing. 

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