Content Marketing - digital daddy
Content Marketing
Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation.
This strategy is capable of attracting, involving and creating value for a brand’s audience. This method builds a positive perception of your brand and generates more business for your enterprise.
It is no more a market trend, but a strategic investment to achieve more business success. With Content Marketing, a brand can gain more relevance and visibility online and grow recognized by its customers.
a business can stand out in people’s memory and avoid being swallowed up by the competition.
Today, being on the internet is not enough. The issue, now, is how to be online, being seen and relevant to the audience. This is a Content Marketing mission.
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Uses
There are other ways to be online beyond Content Marketing, it is true. So, why should you pick this option for your business?
Because Content Marketing is a foundation and complement to other Digital Marketing strategies.
If you choose to work with social media marketing, you will need relevant content. The same happens when you pick email marketing or corporate blogs: you will always need the content.
The biggest specialists in the world agree that content is king. By using it, you may achieve a few different objectives types in many ways, like teach to people how to use your product or service to solve their problems.
You have to remember that today people have the power to choose which content they will consume. They are immersed in a sea of information and you should give them the best options if you want them to pick your brand.
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Benefits
We have already mentioned some Content Marketing benefits and affirm that this method may bring growth to your business. Now we will enlarge the explanation about each point mentioned to show you how they work.
Attracts visitors and grows your site traffic
Helping people find your company among a giant quantity of information available online is a big challenge, but the content makes you findable, especially for search engines like Google.
In the same way, relevant content attracts attention in social media or email marketing campaigns, making more people access your site.
Creates value for your audience
The content you create and offer to your customers is not just useful, it gives a necessary message to the right people, at the correct time they need. It will exceed the expectations and will turn you into an authority on that subject, generating value for you and your audience.
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Engages your audience
When you give your audience relevant and useful content, they will consider it so incredible that they will share it with their friends and followers. And that’s not all: people will interact with your content in another way too, like leaving comments and reactions.
Generates a positive brand perception
Beyond all you read, Content Marketing helps your audience in a moment that it needs, and people tend to make business with brands that they already know, instead of unknown companies.
Educates the market about your products and services
Most people don’t even know they have a problem and that it may be solved by your product or service. Content Marketing is capable of teaching the audience that your solution exists and how it works.
Drives sales to the next level
Sales are the principal goal, for sure, even when there is another secondary. Content Marketing may be present in all stages of the buying process driving your audience until the final decision.
Without the content, this driving was made individually, by a salesman for example. That’s why a smaller number of people were reached.
When you adopt Content Marketing, you win bigger coverage, reaching more and more consumers, but targeting them most effectively.
As we’ve said before, you can teach your audience why they need your products and services, and that way you’ll sell more easily and on a larger scale.
Generates more leads
The most important site or blog goal is lead generation. It is part of the strategy that will drive sales, once each lead is a potential client.
A lead is a visitant of your blog or another content channel that converts in a form, leaving some information about him.
With more information, it’s easier to know if the lead will be qualified or not.
Even if your site already has visitors, when you invest in Content Marketing, you can convert them into leads, offering attractive that stimulates them to leave useful information to close a deal.
And the more you generate leads, the better are the chances to sell.
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Reduces Customer Acquisition Cost
Customer Acquisition Cost (CAC) is a metric that indicates the cost invested in the marketing and sales areas to acquire each new client.
Content Marketing can have a lower CAC because one piece of content can reach a large number of people.
Besides that, most content produced is evergreen, which means its informational content will generate results for a long time. This also makes the content a company asset and increases its value.
So, beyond reducing CAC, content brings more value to your business and contributes to helping your clients without the need for your sales team’s efforts, making it free to focus on a more personalized and assertive approach.
Increases the client’s lifetime value
The lifetime value is the total value spent by the clients on your business. It means that the more they buy or the longer they stay as your clients, the bigger will be their lifetime value.
If you offer relevant and usable content to your clients, you’ll keep them for more time on your base.
They will feel important when perceiving that your brand keeps thinking about how to help them solve their problems, even after they closed the deal.
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