whatsapp marketing - best digital marketing company in jabalpur, madhya pradesh

 While you’ve probably already included platforms like Twitter and Facebook in your social media strategy, WhatsApp could be equally as important to your brand.

That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too.

WhatsApp Business was created specifically with small business owners in mind. It can help you connect with your customers and support them with immediate, personalized customer service.

If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea.

What is WhatsApp?




WhatsApp is a messaging app, like Facebook Messenger or We Chat.

The mobile app uses the phone’s Internet connection to let you communicate with other WhatsApp users, making it an affordable alternative to international calling or texting.

WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. As of 2021, it is still owned by Facebook.

People use WhatsApp for business or personal use because:

  • It’s free. The only charges you might get are data roaming charges.
  • It’s reliable. As long as you’re connected to wi-fi or have mobile data, you can use WhatsApp to communicate with users all over the world.
  • It’s widely available. There are WhatsApp users in 180 different countries.
  • It’s not just about texting. You can use WhatsApp for voice messages, calls and video calls, as well as sharing photos, videos, documents, or your location.

8 WhatsApp stats you probably didn’t know

The numbers speak for themselves.

1. WhatsApp is the most popular mobile messenger app in the world

2 billion people worldwide use WhatsApp at least once per month.

This places WhatsApp ahead of other popular messenger apps: Facebook Messenger with 1.3 billion users and WeChat with 1.2 billion users.

2. WhatsApp is the third most-used social media network in the world

It’s behind only Facebook and YouTube for worldwide popularity.

3. 58% of WhatsApp users use the app more than once each day

In fact, in the USA, the average person uses it 143 times a month.

4. As of 2019, WhatsApp had more than half a billion daily active users

That’s an increase from 450 million at the end of 2018.

5. Most of WhatsApp’s new users in 2020 are in the USA

Following the States, the countries with the most WhatsApp downloads in 2020 were Brazil, the United Kingdom, India, then Mexico.

6. 27% of American WhatsApp users are ages 26 to 35.

7. WhatsApp mostly is used to keep in contact with friends and family.

That’s why 82% of Americans use the app. Other popular reasons include strengthening a professional network (13%) and getting entertainment (10%).

8. The most WhatsApp calls ever made was New Year’s Eve 2020.

A record 1.4 billion video and voice calls were made using WhatsApp on December 31, 2020.

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